We just may be the most awesome kids brand in the entire world!

What started out as a casual date between two consenting adults, turned into an ongoing relationship of making mad, passionate tees for their friends. One thing led to another, and a tiny idea was conceived. It grew and kicked in the womb for a few months; eventually sprouting into a bigger idea that parents should love the product they buy for their kids just as much as their kids do. Word spread about the immaculate conception, and the two proudly gave birth to Prefresh in 2007, with a vision to make limited run, street-worthy product for all the children of the world.

Now in its terrible twos, Prefresh has simply become fresher than fresh x infinity. Never forced; Pre is simply true to its own culture, and its own originality. As they grow, Prefresh & Co. have also adopted artists, designers, musicians, photographers, directors, writers, and many other creatives that are helping them nurture and spread the word of their pride and joy.

We certainly hope our projects inspire other parents to be passionate about life with their kids; and to inspire them in unique and creative ways; and bring that magical radness to the future little creative minds everywhere.

Cheers and Blessings!